---
title: The Story of NHA's New Brand
description: The mission and vision behind NHA's new brand.
---
[](http://www.nhanow.com/)
[](https://info.nhanow.com/mediacenter)
# NHA News Center
# The Story of NHA's New Brand
Posted by [Nadine Long](https://info.nhanow.com/mediacenter/author/nadine-long) on June 2015
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Our new, energized brand position is our way of expressing our shared commitment to creating a higher standard of frontline healthcare.
Since our inception in 1989, all of us at National Healthcareer Association (NHA) have taken exceptional pride in helping schools, students, employers and employees pursue their goals by improving the overall quality of healthcare through certification. We are excited to share with you the launch of our new brand.
We started by aligning our Mission and Vision Statements with our renewed focus on access and partnership.
## Mission
Empowering people to access a better future.
## Vision
As the industry leader, we are passionately committed to develop, advance and advocate for the healthcare worker, resulting in improved patient care.
Our products and industry-leading service are not changing in any way. Our intent is to simply better represent our position in the market as a dynamic, active leader.
In many ways, our new brand launch is about empowering our partnership. Our new, energized brand position is our way of expressing our shared commitment to creating a higher standard of frontline healthcare. Over the next several months you’ll begin to see the new NHA brand rollout across all our communication platforms.
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## Contact
For media inquiries, please contact Bret Silverberg at [bret.silverberg@ascendlearning.com](mailto:bret.silverberg@ascendlearning.com)
## NHA Mission Statement
Empowering people to access a better future.
## NHA Vision Statement
As the industry leader, we are passionately committed to develop, advance and advocate for the frontline healthcare worker, resulting in improved patient care.
## The NHA Approach
NHA’s proven results elevate and impact the lives of individuals, schools and businesses in allied health. Our comprehensive certification and preparation resources provide our clients with access to the professional success they desire. NHA provides continuity for educators and employers seeking a partner with multiple certification options, giving students and employers a trusted path to skills growth and career advancement.
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