Staffing Solutions: Investing in Medical Assistants Through an Employer-Based Training Program

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September 28, 2022 | 12-12:30 p.m. Central

September 28, 2022 12:00:00
Like other large health systems, when Cone Health realized they needed to develop new staffing solutions, they first looked to provide growth opportunities for their staff. Cone Health relied on nearby schools and hired external clinical certified medical assistants, but with turnover rates of more than 20%, they needed to come up with additional solutions to fill their staffing needs. Watch how Cone Health's Assistant Director, Sally Hammond, used their certified medical assistant academy, as well as other retention strategies to lower turnover to around 10%. They are excited for what lies ahead and eager to share their staffing solutions with you!

What is covered in this webinar?


How to Curb Medical Assistant Staffing Struggles

Is your organization seeing fewer MA graduates in your market? Is your competition offering higher starting pay? Would you like to improve recruitment strategies? Learn what Cone Health did to overcome these issues.


How Cone Health Turned Turnover Around

Learn how Cone Health used tactics like paid certification, clear career laddering paths, and even retention bonuses to address high turnover rates. Hear how to give your MAs a voice and the ability to develop their skills.


How to Launch an Outcome-Based Employer Training Program

Cone Health launched its CMA academy in the fall of 2021. The first class was so successful that they decided to double the size of its next CMA class. Learn what their team did, with NHA's help, to offer education, preparation, and testing materials for MA certification.

Sally Hammond

Your Host: Sally Hammond

Sally Hammond joined Cone Health’s Finance and Treasury Department in 1998. Cone Health is a health system that thrives on the growth of its team members, and Sally believes she is a perfect example of that. Starting as an accountant at Cone, Sally grew to the treasurer position before returning to her first love of medical practice administration. Before Cone Health, Sally was the Director of Finance at Eagle Physicians in Greensboro, NC, and Area Director for Humana’s “MedFirst” offices. She is a 1981 graduate of UNC-Chapel Hill, where she majored in economics. After caring for her mother for 25 years (she passed at 100!), Sally enjoys antiquing and learning to knit and cook. She currently lives in Greensboro, NC.

Your Host: Kristiana Routh

Kristiana Routh is a content strategist with NHA. Her primary focus is on the clinical professions. Nationally known as a subject matter expert in the field of medical assisting, Kristiana brings over 18 years of experience in the field. Before working for NHA she owned her own business as a consultant to clients in the allied health education fields. She has authored many publications. Her most recent, and final, textbook “Pearson’s Comprehensive Medical Assisting, Fifth edition” was published in June of 2022. She worked as both managing editor and lead author on the text. Kristiana’s experience focuses on creative solutions for educating learners in the allied health professions. Working for years as an instructor for medical assisting and other allied health programs, her approach to the current need is seen through the lens of both educator and expert.