As part of our ongoing commitment to support allied health educators and employers, we at the National Healthcareer Association (NHA) are excited to share our latest 2024 Industry Outlook Report. This report is more than just a collection of statistics; it's a compass that guides you through the ever-changing landscape of healthcare.

Here's what we've discovered:

1. The Power of Credentials:

We've seen firsthand that credentials truly matter. A significant 80% of employers insist on certifications for critical roles, and they're not shy about rewarding those who have them, with 74% offering higher pay. It's a testament to the value of certification that 83% of employers would opt for a certified professional over one without. This is a clear signal that certifications are not just a formality—they're a necessity.

2. Bridging the Skills Gap:

The staffing crisis in healthcare is real, and it's prompting action. More than 70% of employers are now investing in training programs for their teams. We're proud to see that career development initiatives are being used strategically to retain talent, with 82% of employers using them as a retention tool. For employees, the opportunity to upskill is not just a perk—it's a career imperative, valued by 65% of the workforce.

3. Retention as a Priority:

Keeping skilled employees is just as important as finding them. That's why more than 80% of employers plan to increase pay for certified staff. Certification isn't just about getting the job—it's about keeping it, with 71% of employers believing it's key to retention. We're committed to helping employers find innovative solutions to enhance their recruitment and retention strategies.

4. Evolving Education for Tomorrow's Needs:

Allied healthcare educators are responding to the healthcare industry's call for more qualified professionals. With a 9% increase in CTE enrollments and a 9.9% rise in undergraduate certificate programs, the path to a healthcare career is more accessible and robust. Initiatives like the Bipartisan Workforce Pell Act are helping pave the way for the next generation of healthcare professionals.

We believe that the insights from our 2024 Industry Outlook Report are invaluable to anyone involved in allied health. Whether you're shaping the minds of future healthcare professionals or leading a team within a healthcare facility, understanding these trends is crucial.

We invite you to download the full report below to gain a deeper understanding of the industry's trajectory.




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